ASK: Create a campaign for Almond Joy to cover as much space in a subway station as possible.
 
TRUTH: When we eat sugar, a neurotransmitter called dopamine is released in the brain. This is one of our “happiness” chemicals — it makes us feel good.

INSIGHT: Almond Joy isn’t only for the joyful moments of life. It’s a brief moment of happiness whenever you need it.
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Extension - Care packages for Twitter

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CW: Edo Oyahon, AD: Taylor Brazukas