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BC
Sprint
1st Place

Ask: Amazon came to brandcenter asking, "What might Amazon Music look like if we put creators first?"
Time Frame: 4 Days
Solution: Support creators by connecting them to their superfans with Amazon Music Beyond.
Role: Art Direction, App Design, Motion Design

APP Design

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Big Idea

Let's not only give artists a platform to connect with their most invested fans, but let's solve one of the most glaring problems in the industry by paying artists more.

We'll put a portion of each superfan's subscription fee directly in the pocket of the creators. 
And to get paid, creators will be required to engage/post content in app.

App content

AWARENESS CAMPAIGN

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