Chasing the glint of a horseshoe in the corner of a dusty hacienda. That’s how Herradura’s story started.
Which proves that luck's not something that just… happens.
It's always right there waiting if we look for it.
we'll send bars this special herradura motion activated neon light that will flash to let people know they're lucky.
special edition 8 ball bottle
we'll create a bottle cap that doubles as a magic 8 ball, with messages encouraging spontaneity.