In the Fall of 2019, I was given a unique opportunity to create a marketing plan for a local Williamsburg boutique, The Shoe Attic, for an advertising and digital marketing course at William & Mary. 
With a team of three other classmates, we created a complete marketing campaign titled "Walk in My Shoes", which has been aimed at informing the William & Mary student body about this chic boutique, and sharing the owner's story.

This video was my responsibility to shoot and edit, and I was very lucky to get to work with the inspiring owner. 
Below is a Powerpoint presentation, detailing our recommendations and findings.

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