Current Project: The Ampersand Campaign for William & Mary.
Problem: Letting students know that the Career Center is not just for business students, and supports students of all majors and interests.
Solution: Using familiar faces to represent the Cohen brand through an annual Spring campaign dedicated to featuring a range of W&M students that are representative of the student body. These highly accomplished students are featured for a week on social media, and in print form around campus.
Social Media:
Posters & Flyers:

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