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science moms came to us asking for a way to drive engagement among 'moderate moms'.
help moms realize they already possess the skills needed to fight climate change, and they learned them just from being a mom.
Step 1: Awareness Campaign
celebrating moms by pointing out the amazing things they do for their kids, and how that translates to climate action.
step 2: The Quiz
help moms find their niche by taking this personality quiz.
click the image below to take the quiz!
introduce 6 new characters to the science moms brand, each representing a personality type.
click any of the characters below to see its info page!
step 3: Facebook groups
their quiz result will lead them to a facebook group where they can connect with other moms about monthly initiates.
step 4: spread the word
Get new recruits excited to represent their group with a merch line, and spread the word with a heartfelt video ad.
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