Ask
science moms came to us asking for a way to drive engagement among 'moderate moms'.

solution
help moms realize they already possess the skills needed to fight climate change, and they learned them just from being a mom.

Step 1: Awareness Campaign
celebrating moms by pointing out the amazing things they do for their kids, and how that translates to climate action.

step 2: The Quiz
help moms find their niche by taking this personality quiz.

click the image below to take the quiz!

Branding
introduce 6 new characters to the science moms brand, each representing a personality type.

click any of the characters below to see its info page!

step 3: Facebook groups
their quiz result will lead them to a facebook group where they can connect with other moms about monthly initiates.

step 4: spread the word
Get new recruits excited to represent their group with a merch line, and spread the word with a heartfelt video ad.